Hi! I'm Lisa Salido.
I'm a user experience strategist, architect & product manager.
I’m a Senior Content Designer and product strategist focused on simplifying complex products and helping teams build experiences people understand and trust.
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I’ve spent my career solving messy, ambiguous problems at the intersection of UX, language, and product systems. From building UX teams at startups and agencies to shaping large-scale product experiences at Meta, I’m drawn to work that brings clarity to complexity.
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I’m especially passionate about helping teams turn complicated workflows, features, and technologies into experiences that feel intuitive and useful.
I help teams and organizations with:
Product Content Strategy
Define product language, frameworks, and guidance that help users understand what a product does and how to use it.
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Simplifying Complex Experiences
Break down complicated workflows and systems into clear, usable product experiences.
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Naming & Product Language
Create scalable naming systems and messaging that make products easier to understand and adopt.
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Cross-Functional Product Leadership
Partner with design, product, and engineering to align teams around clear product experiences.
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Content Systems
Build frameworks and guidelines that help teams scale content across large products.
How I work:
I believe great products come from teams that deeply understand the people using them. My approach focuses on:
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Systems thinking
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Clear language
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Strong collaboration
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Practical, scalable solutions
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Respect for the people using the product
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I’m known for bringing clarity to complex product environments while helping teams stay focused on building useful, thoughtful experiences.
Let's work together
I’m always open to conversations about content design, product strategy, or complex UX challenges.
If you’re working on something interesting, I’d love to connect.
